Eremophila, or emu bush, includes over 200 species, most of which are endemic to Australia. Known for their tubular flowers, drought resilience, and vibrant foliage colours, Eremophila is increasingly used in designed urban landscapes—especially in low-maintenance, waterwise, or inland projects with new Ozbreed cultivars tolerating the east coast. But this genus isn’t just tough; it offers meaningful ecological value too.

Eremophila spp ‘EREM01’ PBR Intended Trade Name Thriver™. https://www.ozbreed.com.au/plant-ranges/hardy-exotic-range/thriver-eremophila-spp-colorful-eremophila-shrub-for-any-climate/
Nectarivorous Birds
Yes – Strong Value
The tubular flowers of Eremophila are rich in nectar and attract a variety of small nectar-feeding birds, including honeyeaters. The flower structure suits species with long, curved beaks, and the extended flowering periods—often in dry seasons—make them especially valuable in arid and suburban environments where other food sources may be scarce.
Fruit Eating Birds
No – Generally Not Appealing
Eremophila fruits are typically dry or woody and not palatable to fruit-eating birds. While the seeds may be dispersed by other means (including ants or occasional ingestion by fauna), they are not a reliable food source for frugivorous birds.
Seed Eating Birds
Unknown – Likely Minimal
There is little evidence to suggest Eremophila seeds are consumed by granivorous birds. The dry fruits are usually small and hard, and are unlikely to be targeted by typical seed-eaters.
Insectivorous Birds
Yes – Beneficial Shelter and Foraging
The dense branching and fine foliage of many Eremophila species provide excellent cover and foraging ground for small insectivorous birds. These plants often support spiders, beetles, and nectar-associated insects, which draw in wrens, fantails, and other small hunters.

Eremophila glabra prostrate ‘EREM1’ PBR Trade Name Blue Horizon™. https://www.ozbreed.com.au/plant-ranges/native-shrubs-groundcovers/blue-horizon-eremophila/
Pollen Feeding Insects
Yes – Particularly Native Bees
Many Eremophila species are actively visited by pollen-collecting native bees. The flowers can be somewhat selective due to shape, but species with more open corollas accommodate a variety of insect visitors.
Nectar Feeding Insects
Yes – Especially Solitary Bees and Flies
Nectar is abundant and often long-lasting, particularly in hybrid and cultivated forms bred for ornamental use. Solitary bees, hoverflies, and even beneficial ants are frequent visitors. Eremophila is a dependable nectar plant in hot, dry periods when others may have shut down.
Buzz Pollinated Flowers
No – Not Buzz-Pollinated
Eremophila does not require buzz pollination. Pollen is accessible to compatible visitors without vibration, making it suitable for a wide range of generalist pollinators.
Habitat for Desirable Insect Larvae
Unknown – Likely Some Shelter Value
Though research on larval associations is limited, the intricate foliage and branching structure offer shelter for beneficial insects.
Final Thoughts for Specifiers
Eremophila combines ornamental appeal with solid ecological benefits. It’s particularly valuable in arid, water-restricted, or inland environments, offering seasonal nectar, pollinator support, and refuge for small insectivores. For projects requiring low maintenance, high visual impact, and biodiversity support, Eremophila delivers on all fronts—especially when paired with other drought-adapted flora in a mixed-species design.